The Ajax Story
#478 (In Topic #15)
The Ajax Story
The Ajax story, in a nutshell, is that it was a division of Nash Motor Company, with the cars being produced in the old Racine, WI plant of Mitchell-Lewis, using the equipment from the plant of La Fayette, both purchased by Nash in 1924.
The Ajax was introduced in 1925. It sold very below expectations, and in 1926, the car was re-named the Nash Light Six. Badges, hubcaps, and other trim was sent out to dealers and owners to "convert" the cars into Nashes.
It was an unusual solution, but it did the trick. The Nash Light Six was an instant hit. It is commonly said that the Ajax wasn't a bad car, it was a good car with a bad name.
Please feel free to comment on this information, contribute any documents, photos, or other info you may have, or to correct me in what I have written here…
Year Make Series Model Model No. Doors Body
1925 Ajax Ajax 21 4 Sedan
1925 Ajax Ajax 51 4 Touring
Re: The Ajax Story
The Ajax was an American automobile manufactured by the Nash Motors Company of Kenosha, Wisconsin between 1925-1926. The Ajax was produced in the newly acquired Mitchell Motors Company plant in Racine, Wisconsin. Mitchell was the manufacture of Mitchell brand automobiles between 1903-1923.
The Ajax was built using machinery from Nash's other acquisition, the LaFayette Motors Company of Milwaukee, Wisconsin, which was moved to and installed in the Racine plant.
Despite receiving good reviews from the automotive press and the general public, the Ajax brand was discontinued in 1926 after over 22,000 models were sold. Charles W. Nash ordered that the production continue instead as the Nash Light Six. Production was stopped for two days while Nash hub caps, emblems and radiator shells were trucked to Racine where all unshipped Ajax brand cars were retrofitted into being Nash automobiles. Likewise, kits were sent to dealers to retrofit all unsold cars. Nash even made the kits available at no charge to consumers who bought Ajax cars, but did not want to own an orphaned make automobile, to protect the investment they had made in a Nash Motors product.
And these scanty specs: Ajax Ajax (1926) touring car (tourer) - technical specifications of 1926 Ajax Ajax
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