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Postcards of The AMC Heritage

Postcards were often used by The Dealerships to promote their franchises, to remind customers of service intervals, sales on maintenance or accessories, or to inform the customer base of an upcoming model release.

Manufacturers also used them to advertise their products, and provided them to dealerships to sell or give away to customers.  Frequently they would also send warranty notices and new model release news out to their loyal customers with pictures of the factories on them.